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JetBlue has become the latest airline to support the Find My Share Item Location, which should help it find your missing luggage faster.

Passengers dread the prospect of waiting at a luggage carousel only to not see their bags turn up. Apple introduced a Find My feature in late 2024 to help in this scenario, and JetBlue has become the latest airline to support it.

Announced on Monday, JetBlue made two updates that affect the luggage of its passengers. One was a new mobile app feature with real-time updates on the status of their checked bags, while another dealt with Apple's Share Item Location feature.

Share Item Location allows for an Apple user to provide a link to others, including companies, sharing the trackable location of an item. While this can include an iPhone or MacBook Pro, for example, this is more likely to be an AirTag kept in the person's luggage.

Customers who discover their bags didn't make it to the same airport that they arrived at can now generate a Share Item Location link within Find My and provide it to JetBlue. This can be done either by scanning a QR code in the baggage claim area and do it online without in-person assistance, or via the airport's baggage service office.

If the bag is found inside a JetBlue station or other contracted facility, it will be located and retrieved for the customer.

At the same time, customers using the JetBlue network can use the airline's to see real-time updates of their checked bags. While not necessarily as accurate as Find My, it will at least help customers who don't slip a trackable item into their luggage, like an AirTag.

A continued Find My rollout

The JetBlue announcement adds another airline to the list that supports the Share Item Location feature to find lost luggage. At the time of launch in November 2024, Apple said more than 15 airlines would support it within a few months.

By December 12, United Airlines and Air Canada became the first two to support the feature. Lufthansa, which previously banned AirTags for three days, officially joined the roster in February.

Other airlines that also support the Find My Share Item Location feature include American Airlines, Delta, and Virgin Atlantic.