Netflix hires former Apple exec Bozoma Saint John as chief marketing officer
Former Apple executive and marketing veteran Bozoma Saint John is joining Netflix.
Netflix
Mike Peterson
Apple reportedly trying to fill Apple TV+ with content back catalog
Apple TV+ subscribers may have a larger collection of shows to watch in the future, with claims Apple is in talks to license existing movies and TV shows, to bulk up its catalog in a similar way to Netflix and Disney+.
Malcolm Owen
Netflix cuts video bitrates in Europe due to social distancing demand
Netflix is complying with a European Union request to lower video streaming quality in an effort to ease the strain on networks on the continent.
Apple TV+ team boosted by hiring of Netflix platform engineer
Apple is continuing to add more employees to its roster for the Apple TV+ project, with the latest hire Ruslan Meshenberg, an engineer who worked on Netflix's streaming platform.
Disney+ touts more than 10 million subscribers day after launch
The new subscription television service from Disney has blown past 10 million subscribers within its first 24 hours of operation.
William Gallagher
Editorial: Samsung hasn't copied Apple TV+ yet, but it's only a matter of time
It's not true that Samsung copies absolutely everything Apple ever does. Apart from Apple TV+, though, we're struggling to find another exception 鈥� and there are reasons to think TV won't be safe for long, either.
Netflix says Apple TV+, others to accelerate transition away from traditional TV
Netflix in a letter to investors released on Wednesday said new entrants into the streaming space, including Apple TV+, will help accelerate what it believes to be an inevitable shift away from traditional linear television.
Mikey Campbell
Editorial: Why Apple created Apple TV+ rather than buying Netflix
As movie downloads and rentals shift to streaming subscriptions, Apple has to maintain the relevance of its iOS, tvOS and macOS platforms in being able to play popular content. But why did it start from scratch in creating Apple TV+ rather than simply using its huge pile of cash to snatch up Netflix?
Daniel Eran Dilger
Editorial: The new Services 鈥� Why Apple created Apple TV+
Apple's announcement of series of original new content projects for its upcoming Apple TV+ subscription service raises two questions: why would Apple want to be in that business, and why didn't it just acquire Netflix, the established leader in that space?
Victor Marks
Roger Fingas
Mike Wuerthele
