'Apple Car' profits will quickly dwarf initial $3.6B Kia investment, analyst claims
Apple's entry in the car market could generate profits that "dwarf the initial investment" of $3.6 billion, an analyst claims.
Apple's entry in the car market could generate profits that "dwarf the initial investment" of $3.6 billion, an analyst claims.
Amid reports that Apple is building out its "Apple Car" production capabilities with Kia, Morgan Stanley analysts said that investors are likely underestimating the impact Apple could have on the market.
A report on Wednesday claims Apple's first foray into the automotive industry will be a fully autonomous vehicle designed to operate without a human driver, suggesting it might not be marketed as a consumer product.
A new report claims Apple and Kia are close to reaching a deal that will see the tech giant invest some 4 trillion won (about $3.6 billion) on a collaborative effort to bring "Apple Car" to life.
The Apple Car may be taking another step to reality, with Apple reportedly hiring Porsche's vice president in charge of chassis development.
Apple is researching how to make a future "Apple Car" correctly recognize and respond to a person directing traffic at the site of an accident, or a parking attendant telling you which way to go.
Noted TF Securities analyst Ming-Chi Kuo weighed in on "Apple Car" on Monday, saying Apple will work in close cooperation with Hyundai on an initial model that could lead to new vehicles built in association with General Motors and European manufacturer PSA.
Executives at Hyundai say they are still unsure whether collaborating with Apple on the "Apple Car" is a good move.
Passengers of the "Apple Car" may only be able to see displays inside the vehicle while wearing special glasses for privacy, while the driver may discover the car's seat and steering wheel could change position automatically by detecting the presence of their iPhone.
Apple's portfolio of existing technologies could make its "Apple Car" a formidable competitor in the electric vehicle market, investment bank Cowen says.
GM and Cruise are now working with Microsoft to commercialize self-driving vehicles, with the Windows company providing cloud computing resources to assist in the potentially lucrative project.
The long-rumored "Apple Car" could be produced in the United States by Kia, a report claims, with Hyundai said to be assigning manufacturing duties to its subsidiary.
Apple met with California-based electric vehicle startup Canoo in early 2020 as part of its efforts to further the development of its own "Apple Car" project.
Investment bank JP Morgan expects the "Apple Car" to be a fully autonomous vehicle that Apple manufactures itself toward the end of the 2020s.
A partnership between Apple and Hyundai over the production of the rumored "Apple Car" could produce its first self-driving vehicle in the US by 2024, a new report on Sunday claims.
Apple is reportedly negotiating a deal that could result in a partnership with South Korean automaker Hyundai on an electric vehicle and specialized battery technology.
The so-called "Apple Car" may take another five to seven years to hit the market because it's still at an early stage of development, according to a new report.
Investment bank Morgan Stanley believes the "Apple Car" has an opportunity to drive down the normally razor-thin margins of the auto industry and pose a threat to Tesla.
Apple supplier Foxconn has inked a deal with Chinese electric vehicle startup Byton to bring the latter company's first car to production in 2022.
Analyst Ming-Chi Kuo has poured water on rumors that the Apple Car could arrive at any point before 2025, warning that many elements are still being worked on.
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