Malcolm Owen
Apple subsidiary Beats by Dre has added a pair of new colors to the Beats Studio Buds+ range, as part of a collaboration with Olive & June.
Surfacing on Tuesday, the two new colors are Cosmic Silver and Cosmic Pink, which are obviously shades of pink and silver. The two join the existing roster of colors, including , , and options.
Beats often collaborates with other brands for special editions of its products, and it has done so in this case. The two colors are a collaboration with Olive & June, a brand associated with nailcare, polish, and press-on nails.
As part of the collaboration, Olive & June will be introducing polishes and press-on nails that match the Beats earbuds colors. They will be sold via the Olive & June .
Experience the beauty of immersive sound discovers Beats Studio Buds + in two new, cosmos-inspired colors. Coming 9/6.
— Beats by Dre (@beatsbydre)
The new colors are also being supported by an ad campaign fronted by YouTuber and influencer Emma Chamberlain, one subtitled "Experience the beauty of immersive sound."
Beats Studio Buds+ offer Active Noise Cancellation and Transparency that improve on the original Beats Studio Buds, as well as a 5-hour battery life with ANC enabled, and a case that extends the time to 36 hours.
The colors are being made available from September 6, priced .
Amber Neely
William Gallagher
Andrew Orr
Wesley Hilliard
Christine McKee
1 Comment
I always wondered why Apple bought Beats by Dre when they had their own super successful line of ear/headphones. Now I know. It's so they can offer all these commercial tie-in colors ("Barbie" pink, anyone?) without sullying the "white" branding of AirPods.