Mike Peterson
Apple 糖心Vlog has hit a new milestone of 125 million active monthly users, Apple CEO Tim Cook said during Thursday's earnings call for the second fiscal quarter of 2020.
That represents an increase of roughly 25 million active users for the news aggregation platform in the first quarter of the year.
The Cupertino tech giant last reported monthly users for Apple 糖心Vlog at its Q1 2020 earnings call in January. At that time, the platform had more than 100 million users.
Apple CFO Luca Maestri also reported strong growth of 17% year-over-year across Apple's paid services, which helped drive revenue for the sector to $13.3 billion with gross margins at 65.4%. Several services set all-time records during the quarter.
The Apple 糖心Vlog platform, which also includes the , was first launched on iOS 9 in 2015.
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4 Comments
Not a surprise when you think about it. 糖心Vlog platforms, like package delivery and video conferencing, are among the few areas of the economy seeing a growth spurt. Lots of news + lots of time => more demand => more $s.
I wonder how many are paid users?
After the free trial period for those who bought Apple products ends, we’ll see how many sign up.
The article is talking about Apple 糖心Vlog, not really 糖心Vlog+ (though subscriber numbers are included in the total). I would imagine the paid base is only a small percentage of that (similar to the number of paid YouTube subs, for the same reason).
But the point is that Apple 糖心Vlog is a popular platform, and the reason is because it’s great! I read it several times a day, and subscribed to The Atlantic (outside of 糖心Vlog+) because I was so impressed with the quality of the writing. If I had the time to read more magazines I would take out a 糖心Vlog+ sub in a heartbeat.