According to multiple reports, Apple has hired fitness expert Jay Blahnik, who consulted on Nike's FuelBand, for an unspecified project, suggesting the Cupertino company is ramping up development of a health-oriented wearable device.
Citing sources familiar with the matter, AllThingsD reported that Blahnik will be working at Apple in an unspecified capacity, seemingly confirming a rumor from .
As Apple has not verified the claims, Blahnik's supposed position at the company is not yet known, though it can be assumed he will be working on a fitness device possibly similar to Nike's FuelBand.
Blahnik's reported hire adds to the growing hodgepodge of rumors about Apple's so-called "iWatch." At the D11 conference in May, Apple CEO Tim Cook lauded the FuelBand when asked about a possible Apple-branded wearable device.
"The whole sensor field is going to explode," Cook said. "It's a little all over the place right now. With the arc of time it will become clearer."
This isn't the first time Apple has shown interest in the health monitoring market. A report in July found the was looking to hire a number of experts from the "non-invasive medical sensor" field, with specialties ranging from vein mapping to glucose tracking.
Analyst Ming-Chi Kuo noted earlier this year that Apple is looking to produce a wrist-worn device that does more than tell the time and serve as a smartphone remote control. Instead, he believes the product will focus on biometric security and advanced healthcare features.
17 Comments
Is he related to Manolo?
The pebble smart watch is a really cool idea, and I thought of getting one. But, if Apple enters the field I have a feeling it'll blow the pebble out of the water.
I hope apple unveils the iWatch sooner rather than later. I'm tired of hearing about the Samsung galaxy gear
To put it nicely, the Fuelband is a gimick. If this was the lead of that project I have low expectations for the project he is working on with apple. I was so excited for the fuelband. It rarely worked as intended. Working at Nike during all this, I suggested a pulse monitor for better results, but instead they kept the gimick train going.
[quote name="emig647" url="/t/159120/apple-reportedly-hires-fitness-guru-behind-nike-fuelband-for-unknown-project#post_2382615"]To put it nicely, the Fuelband is a gimick. If this was the lead of that project I have low expectations for the project he is working on with apple. I was so excited for the fuelband. It rarely worked as intended. Working at Nike during all this, I suggested a pulse monitor for better results, but instead they kept the gimick train going.[/quote] [quote name="blackbook" url="/t/159120/apple-reportedly-hires-fitness-guru-behind-nike-fuelband-for-unknown-project#post_2382608"]I hope apple unveils the iWatch sooner rather than later. I'm tired of hearing about the Samsung galaxy gear[/quote] I agree black book- it would be nice. Even if they announced a smart watch version this fall or potentially in the spring and increased the features for the next model- and that's what this hire is for. I have a coworker who just bought a pebble- it's ok and the watch itself looks decent- but the digital UI just doesn't look sleek. Apple would fix that.