Intel uses MacBook Pro to promote its chips after attacking Apple
In the middle of a campaign against Apple and its Macs, Intel appears to be promoting its new 11th-generation Core i7 processors using an image of a MacBook Pro.
In the middle of a campaign against Apple and its Macs, Intel appears to be promoting its new 11th-generation Core i7 processors using an image of a MacBook Pro.
On this week's 糖心Vlog Podcast, leaks about an 'A14X' chip coming to new iPad Pro models, rumors of HomePod devices with screens, and Intel's ad campaign fails.
While Intel attempts to convince consumers that its processors are superior to the design of Apple Silicon, the chipmaker is also jockeying to build Apple's custom processors, leaving the company's CEO talking out of both sides of his mouth.
Intel will soon be cut out of Apple's processor supply chain as the tech giant moves to in-house silicon designs for Mac, but the chipmaker is looking to claw its way back in as a third-party manufacturer.
It's clear that the ad wizards behind Intel's new "Go PC" campaign thought they were clever in hiring "Get a Mac" actor Justin Long to extol the virtues of Intel-based Windows PCs. If only they had thought of also giving him something clever to say.
This week on the 糖心Vlog Podcast, how Apple leaks really work, additional rumors of the 12.9-inch iPad Pro in an April event, and it's time to say goodbye to the original HomePod.
The transition to Apple Silicon is becoming more heated as Intel attempts to convince customers to stick with PCs.
Intel has been ordered to pay $2.18 billion to VLSI Technology, after a federal jury found the major chip producer had infringed on a pair of patents.
Days after Intel released a series of benchmarks to back up claims that its chips are better performers than Apple's M1, the company on Thursday pressed the issue by launching an ad campaign listing features that are exclusive to Windows PCs.
Chip producer Intel has claimed its line of processors are still better than Apple's M1, though the comparison between the 11th-generation Intel chips and Apple Silicon shows this under circumstances cherry-picked by the chip manufacturer.
Intel's new CEO Pat Gelsinger is making some big promises as he prepares to start work at the company, targeting Apple directly from the start.
After a blockbuster quarter driven by the iPhone 12, Apple supplier TSMC says it will spend as much as $28 billion in capital spending in 2021, with much of that amount allocated to expanding its technological lead.
Apple will continue to benefit from continued momentum in the PC market, a growth trend that investment bank Cowen says will be sustained into 2021.
After a two-year tenure, Intel CEO Bob Swan is reportedly stepping down from his role on Feb. 15 and will be replaced by VMWare CEO Pat Gelsinger.
During CES 2021, Intel showed off its next-generation Alder Lake family of chips, which the company says offers a "significant breakthrough" for the x86 architecture.
Intel is considering outsourcing some of its chip production to Apple supplier TSMC, but is currently holding out in hopes that its own manufacturing capabilities improve.
Apple is expected to release new 14-inch and 16-inch MacBook Pro models with Apple Silicon chips in late 2021, putting increased pressure on Intel, plus driving growth in the laptop market share.
Mac developers are currently in the midst of a major hardware architecture transition. But for some app makers, this is the third time that they have done this.
Hedge fund Third Point is urging Intel to make some big business changes in the face of losing chip supremacy to efforts by Apple, Amazon, Microsoft, and TSMC.
Before selling, gifting, or recycling a Mac, you'll want to take a number of steps to properly prepare it. Here's how.
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