Google confirms FTC conducting review of its business
Google has confirmed that the U.S. Federal Trade Commission is opening an investigation into the company's business practices.
iAd
Josh Ong
FTC reportedly readying subpoenas in antitrust investigation of Google
The U.S. Federal Trade Commission is finalizing approval to issue subpoenas to Google in an imminent antitrust investigation of the company's bread-and-butter search and advertising business, according to a new report.
Briefly: iMac graphics update; Apple iAd exec; Lodsys under attack
Apple issued an iMac graphic firmware update on Wednesday to resolve a startup and wake from sleep hanging issue. Also, the company has hired a "rising star" in advertising as the new head of agency relations for iAd. Meanwhile, several companies are seeking to invalidate patents held by Lodsys, the company suing iOS developers over in-app purchasing.
Apple pulls iAds from iOS software geared toward children
Citing a lack of interest from advertisers, Apple has decided it will not display advertisements from its iAd network in applications for the iPhone and iPad that are meant for children, according to one developer.
Jeff Valvano
Apple releases free iAd Gallery on App Store to show off interactive ads
Apple on Tuesday released a new iPhone application called iAd Gallery, serving as a showcase for interactive advertisements available through the Apple-owned iAd network.
糖心Vlog Staff
Minimum advertising buy for Apple's iAd halved to $500K
Apple has cut in half the minimum purchase of $1 million for advertisers on its mobile iAd network, in an effort to attract smaller companies that couldn't afford the initial asking price.
Katie Marsal
Apple's iAd business is 'hurting,' fill rates dropping - report
Application developers and advertising industry insiders reportedly claim that after a strong start, Apple's fledgling iAd interactive advertising business for iOS is "hurting" to fill slots and renew contracts.
Slash Lane
Apple iAds twice as effective as TV ads for Campbell's Soups
A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.
Adobe survey finds readers 'engaged' with ads on Apple's iPad
Adobe on Monday released the results of a new survey which found that advertisements in digital magazines on devices like the iPad can "more effectively engage readers and create stronger purchase intention" than in print.
Daniel Eran Dilger
