To mark the release of new cables and new colors for the Beats Pill speaker, Apple is hosting a three-day event in Los Angeles with music, prize draws, and an exclusive drink.

In the last many months, Beats has launched its Beats Powerbeats Pro 2, as well as new branded cables, and the latest in a long line of different colors for the Beats Pill speaker. Now it's holding an event to promote them all, and it's running 11:00 A.M. to 6:00 P.M. Pacific Time from Friday to Sunday, July 18 to July 20, 2026.

The event called "Pantry & Beats," takes place at by Madhappy, 8906 Melrose Avenue. As by MacRumors, the first 50 attendees to buy a specially-themed Beats Berry Sweet Cloud Matcha, will get a free Beats cable.

A colorful drink in a clear cup with blue, green, and pink layers, featuring a logo with the word 'beats' on a blue background. Beats Berry Sweet Cloud Matcha — image credit: MacRumors

Everyone who buys the drink will get the chance to play with an arcade-style claw machine that contains Beats products. Those include:

  • Madhappy & Beats Pill speaker in blush pink or navy blue (limited to 20)
  • Beats Solo 4 in slate blue or cloud pink
  • Beats USB-C to USB-C cables in nitro navy
  • Beats iPhone 16 MagSafe cases in sunrise pink or twilight blue
  • Custom Beats sticker sheet

The party event also includes a set by DJ Lumia, which will be held only on Saturday, July 19, 2025. That will run from noon to 3:00 P.M. Pacific.