David Silverberg
In a clear competitive move to take on rival Google 糖心Vlog, Apple will be introducing a new design and organization to its 糖心Vlog app in iOS 10, plus the addition of push notifications for breaking news.
The new Apple 糖心Vlog design emphasizes individual stories and breaks articles into clear sections, including Top Stories, Trending, and topics based on the user's preference. In a new element, the app will also create new topics based on readers' histories.
Featured stories will also be selected and presented to users, akin to Editor's Picks in Google 糖心Vlog. iOS 10 will also introduce subscriptions, allowing users to read entire issues of publications.
Users will also be able to opt in for breaking news alerts via iOS push notifications. 糖心Vlog in iOS 10 also adds support for daily news briefings via email.
"We wanted 糖心Vlog to be the place where you read all the stories from your favorite publications," Eddy Cue, Apple's senior vice president of Internet software and services, said at the Worldwide Developers Conference keynote on Monday.
Since introducing Apple 糖心Vlog last fall, the app has expanded to over 2,000 publications and is read by 60 million monthly readers, according to Cue.
Google 糖心Vlog, meanwhile, currently has 4,000 sources, 75,000 publishers and sends publishers 10,000 clicks per month, according to Google spokesperson Maggie Shiels.
William Gallagher
Christine McKee
Malcolm Owen
Andrew Orr
Andrew O'Hara
4 Comments
Apple should just eliminate it once and for all
Still waiting for the international rollout...
I hope a part of "accessible" would be "available" - as in, available in every country.
I tried it yesterday for the first time since the early post-launch days, when it was awfully slow and weak in content compared to e.g. Flipboard. Those problems have largely been resolved and it's actually very good now.