DirecTV Now, AT&T's internet TV service, is officially rebranding as "AT&T TV Now" later this summer in what's promised to be a smooth transition.
Subscribers will only need to accept terms of service, at which point streaming will continue automatically, AT&T said. A supports iPhones, iPads, and the Apple TV, but the service also runs on Amazon, Roku, and Android devices, as well as Web browsers and Samsung Smart TVs.
Apple-based customers won't need to reauthenticate unless they actively sign out of compatible apps. At that point, they'll have to select "AT&T TV" as their new provider.
AT&T TV Now will co-exist along a , entering testing this summer and described as an "all-new connected TV experience with no satellite needed." The company is offering a mix of live and 55,000 on-demand titles, plus 500 hours of cloud DVR storage, and an included remote with Google Assistant. People who bundle with AT&T Internet will get any data caps lifted.
DirecTV Now was beset with technical problems at launch, but has recovered to the point that it recently raised monthly prices by $10. It was aided by an aggressive marketing campaign in which it gave away free Apple TV 4Ks for extended prepays.