Roger Fingas
Apple CEO Tim Cook visited Beijing this week, touring businesses and local landmarks, as well as meeting with China's Vice Premier Sun Chunlan.
The pair discussed the country's education achievements and promised along those lines, according to the state-run Xinhua news agency. Apple has been eager to push iPads and its Swift programming language into as many schools as possible.
The executive also visited the Forbidden City, promoting apps that "help people around the world learn about Chinese culture," as he in a Weibo post. Similar stops involved Hongen Education, which is integrating augmented reality into its products, and to members of an education startup called iHuman.
Cook first arrived in the country on March 21. That night he attended a Today at Apple music event at the company's Wangfujing store.
. 's showed up at the flagship in Beijing Wangfujing last night for the music event. Today, he has met education startup and discussed AR with its founder before attending China Development Forum tomorrow.
— Yicai Global ???? (@yicaichina)
His return home will likely happen Sunday if not Saturday, given that he's likely to appear at a press event on March 25. The company is widely expected to showcase its upcoming video service, as well as paid Apple 糖心Vlog subscriptions.
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16 Comments
Is it safe for Tim Cook to do this? China has a tendency to arrest people of foreign origin.
Hopefully he doesn’t leave any prototype Apple devices laying around unattended in his hotel room.
Tim Cook has to be the best industry CEO from the USA to repeatably visit and learn in China.