Apple's head of Internet Software and Services, Eddy Cue, is participating in a new charity auction for a lunch meeting at Apple Park -- less than a month after another fetched over $200,000.
The is currently valued at $50,000, and will end at 3:01 p.m. Eastern time on July 25. As of Monday morning, one bid had been placed for $5,000.
Proceeds will go to support . The helped fund the National Association of Basketball Coaches Foundation, which manages charitable efforts such as a literacy program.
The winning bidder must be 18 or older, and schedule a date between Aug. 1, 2017 and June 30, 2018. The person must also pay for their own travel and lodging, and despite being a focus of the auction's marketing, no formal tours are promised and no photography will be allowed.
Cue has participated in charity auctions before, specifically -- also a lunch date benefiting the NABC -- which raised some $85,000, and tossed in a 13-inch MacBook Air as a bonus.
Apple CEO Tim Cook has been involved in even more lunch auctions. The last one, in May, for Robert F. Kennedy Human Rights, an organization which has Cook on the board of directors.