In a digital invitation sent out to US-based media this morning, Apple confirmed that it will hold a special event on September 12 to introduce new products and services.
"It's Showtime," reads the invite, which displays a two-dimensional white Apple logo swept by four crisscrossing Hollywood movie premiere spotlights on a navy blue background.
The event is scheduled for 10:00 am local time at the in San Francisco, Calif.
Apple is expected to use the event to in its digital media strategy, which should include new iMacs, iPods, iTunes movies and 'one more thing.'
The Apple Invite
The Yerba Buena Center Theater