Apple Computer Inc. has created a within the maker of the Macintosh computer to sell its popular iPod, the market leading digital music player, the company said on Wednesday.Jon Rubenstein, who has led the Cupertino, California-based company's hardware engineering efforts, will run the new division, an Apple spokesman told Reuters.
Timothy Cook, head of Apple's worldwide sales and operations, will lead a newly organized Macintosh division, Apple said. Tim Bucher, now in charge of Macintosh system development, will head up the Mac's hardware engineering.
The moves were announced in a company-wide internal e-mail sent by Steve Jobs, Apple's chairman, chief executive and co-founder, and first reported by the New York Times on Wednesday.
\"This organizational refinement will focus our talent and resources even more precisely on our industry-leading Macintosh computers and the wildly successful iPod,\" an Apple spokesman said.
Since the iPod's introduction in October 2001, Apple has sold more than 3 million of the devices.