Apple on Friday announced a new "Apple Music Live" series of concerts, beginning with a program at the company's Piazza Liberty store in Milan, Italy.
The first Piazza concert will take place March 28 at 8 p.m. local time, headlined by Marco Mengoni. The event is free, but audience members must still ahead of time.
More concerts are planned in , according to Rolling Stone. These will conclude in October with a performance by famous Italian pianist Ludovico Einaudi.
Apple is also holding related at the store, beginning with a Design Lab hosted by Mengoni on Apr. 4 at 6:30 p.m.
To the surprise of some, the company's annual London-based Apple Music Festival was canceled in 2017. The company subsequently switched to smaller-scale events, often focused on individual artists. Last fall for example it hosted a Christine and the Queens concert in Paris, which it used to mark the launch of a new album and making-of documentary.