Apple and Square on Monday announced a partnership which will let U.S. businesses process over $12,000 in Apple Pay transactions for free, saving up to $350 in Square costs so long as merchants set up a marketing kit designed to promote Apple's platform.
The $350 becomes available in credit once a merchant sets up , which includes things like a "table tent" and a matching base that sits under Square's chip and wireless reader. Square noted that the reader itself is being discounted to $29 "for a limited time."
To prove they've set everything up, merchants must take a photo of their countertop and submit it to Square through their dashboard.
The kit also includes worker training materials, designed to teach staff about how Apple Pay functions.
Square has supported Apple Pay , bolstering options for independent businesses wanting compatibility with the technology. The new efforts suggest that Apple and/or Square want to ramp up support by small businesses, which still often rely on conventional card/chip readers given the potential costs of setting up an NFC-ready sales terminal.
In the U.S., most stores and services accepting Apple Pay still belong to large chains, such as Chik-fil-A and Walgreens. The situation is more complex overseas, since some countries -- -- have better infrastructure for wireless payments.
Expansion is continuing both domestically and abroad, but often through rather than vendors.