Two new "Shot on iPhone 6" clips were added to Apple's crowd sourced World Gallery webpage on Thursday, highlighting the handset's ability to capture color-saturated scenes, sharp grayscale images and slow-motion footage.
Still from "Shot on iPhone 6" film by Willian P.
With its latest World Gallery Apple continues on a theme of showcasing stunning high-contrast imagery in a not-so-subtle suggestion that iPhone 6 is an amazing digital camera platform.
Today's additions feature a moody shot of a woman slowly paddling her boat down a river in Thailand as the sun hangs low. iPhone's low-noise camera sensor and fast lens sop up available light to produce an astoundingly deep slo-mo film dripping with ambiance.
A second black-and-white slo-mo clip from Brazil shows an athlete pulling off a bike stunt in midair. The film is carefully framed to avoid any hint of ground, offsetting the faceless rider from the cloudy sky behind him to convey a feeling of unanchored openness appropriately juxtaposing the first video.
Apple first introduced video clips to its "Shot on iPhone 6" World Gallery , most recently adding to the minisite .
The World Gallery ad campaign first showed up on Apple's website featuring photos and video captured on iPhone by both professional photographers and amateurs alike. Earlier this week, the a Cannes Lions Grand Prix award for its outdoor billboard component.