Shares of Apple reached another major financial milestone on Tuesday, crossing the $700 billion market capitalization threshold just after trading began on Wall Street.
With shares of AAPL trading at an all-time high, Apple is more valuable than it has ever been in the eyes of investors. Prior to this month's gains, Apple's previous record market cap was reached in September of 2012.
As of Tuesday morning trading, Apple's stock price was already approaching $120 per share, with a market cap of around $702 billion.
To put Apple's market value in perspective, rival Microsoft has a market cap of $394 billion as of Tuesday, while Google is valued at $367 billion. Other notable technology companies include Amazon ($155.24 billion), IBM ($161 billion), and Hewlett-Packard ($71 billion).
Shares of Apple fluctuated around the $100 mark until mid-October when the company reported a , earning $8.5 billion in profit on sales of 39 million iPhones and 5.5 million Macs. Investors are bullish on demand for the iPhone 6 and iPhone 6 Plus, and also have high hopes for the debut of the new Apple Watch in early 2015.